Trademark News

News Sep 24, 2025

National mixed-use investor, developer, and operator Trademark Property Company (Trademark) has announced the official groundbreaking of Westbend Residences, a 321-unit multifamily community in the city’s University District. - virtualbx.com

National mixed-use investor, developer, and operator Trademark Property Company (Trademark) has announced the official groundbreaking of Westbend Residences, a 321-unit multifamily community in the ci...

Branding Sep 23, 2025

Brand positioning, "top of mind" y "top of heart" - telefonica.com

Brand positioning, "top of mind" y "top of heart"  telefonica.com

Branding Sep 23, 2025

Brand positioning, "top of mind" y "top of heart" - Telefónica

Brand positioning, "top of mind" y "top of heart"  Telefónica

Branding Sep 21, 2025

For Leading Brands, Discomfort Is an Economic Imperative

Comfort is commercially dangerous. In dynamic, competitive environments, comfort breeds entropy, erodes strategic distinctiveness, and dulls a business’s ability to respond to change. Conversely, disc...

Branding Sep 17, 2025

Meet Simge Okut | Brand Strategy Leader - SHOUTOUT LA

Meet Simge Okut | Brand Strategy Leader  SHOUTOUT LA

News Sep 17, 2025

Generative AI: Navigating intellectual property - Nixon Peabody

Generative AI: Navigating intellectual property  Nixon Peabody

News Sep 16, 2025

Fifth Circuit Clarifies Limits of Trademark Co-Ownership – and Reminds Brand Partners, “DON’T WALK AWAY” from Written Agreements - Jackson Walker LLP

Fifth Circuit Clarifies Limits of Trademark Co-Ownership – and Reminds Brand Partners, “DON’T WALK AWAY” from Written Agreements  Jackson Walker LLP

News Sep 16, 2025

Fifth Circuit Clarifies Limits of Trademark Co-Ownership – and Reminds Brand Partners, “DON’T WALK AWAY” from Written Agreements - jw.com

Fifth Circuit Clarifies Limits of Trademark Co-Ownership – and Reminds Brand Partners, “DON’T WALK AWAY” from Written Agreements  jw.com

News Sep 16, 2025

Fifth Circuit Clarifies Limits of Trademark Co-Ownership – and Reminds Brand Partners, “DON’T WALK AWAY” from Written Agreements - Jackson Walker

Fifth Circuit Clarifies Limits of Trademark Co-Ownership – and Reminds Brand Partners, “DON’T WALK AWAY” from Written Agreements  Jackson Walker

News Sep 12, 2025

Understanding IP Damages, Part 1: Trademark Law, Business Law Today - Hunton Andrews Kurth LLP

Understanding IP Damages, Part 1: Trademark Law, Business Law Today  Hunton Andrews Kurth LLP

News Sep 12, 2025

Understanding IP Damages, Part 1: Trademark Law, Business Law Today - Hunton Andrews Kurth

Understanding IP Damages, Part 1: Trademark Law, Business Law Today  Hunton Andrews Kurth

Branding Sep 11, 2025

Liquidity - FutureBrand

Liquidity  FutureBrand

News Sep 10, 2025

Intellectual Property 2025 Fall Meeting - nysba.org

Intellectual Property 2025 Fall Meeting  nysba.org

News Sep 10, 2025

Intellectual Property 2025 Fall Meeting - New York State Bar Association

Intellectual Property 2025 Fall Meeting  New York State Bar Association

Branding Sep 9, 2025

What Food Brands Can Learn from a “Disadvantaged” Fighter

My team and I love to box. Twice a week, I train with Ben, our boxing instructor-turned-resident-philosopher. Ben is obsessed with the sport. Not just with punches and pads but with the thinking behin...

News Sep 6, 2025

Lego Awarded 35 Million RMB in Chinese Trademark Infringement Case - natlawreview.com

Lego Awarded 35 Million RMB in Chinese Trademark Infringement Case  natlawreview.com

News Sep 6, 2025

Lego Awarded 35 Million RMB in Chinese Trademark Infringement Case - The National Law Review

Lego Awarded 35 Million RMB in Chinese Trademark Infringement Case  The National Law Review

Branding Sep 4, 2025

CarMax (KMX) Launches New Brand Positioning, Introduces New “Wanna Drive?” Tagline - Yahoo Finance

CarMax (KMX) Launches New Brand Positioning, Introduces New “Wanna Drive?” Tagline  Yahoo Finance

Branding Sep 2, 2025

‘Language of profit’: Marketers on the struggle to link brand equity and price power - Marketing Week

‘Language of profit’: Marketers on the struggle to link brand equity and price power  Marketing Week

News Sep 2, 2025

Taylor Swift trademark strategy: a model for artist IP protection - WIPO

Taylor Swift trademark strategy: a model for artist IP protection  WIPO