Why StarKist chose to consolidate its marketing at one agency
The tuna brand enlisted Tombras to better position itself as a ready-to-eat protein and explore more culturally tapped-in ways to deploy mascot Charlie.
Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
Aim One Company wins African Excellence Award for Brand Strategy, Market Entry - Marketing Edge Magazine
Aim One Company wins African Excellence Award for Brand Strategy, Market Entry Marketing Edge Magazine
Adam Equipment rebrand - Loving the new look - Manufacturing Chemist
Adam Equipment rebrand - Loving the new look Manufacturing Chemist
Brand vs service: What sells luxury residences today? - Hospitality Investor
Brand vs service: What sells luxury residences today? Hospitality Investor
Labeg News! New Brand No Identity Puts the Artist’s Cardboard Creations on Your Wrist - Watchonista
Labeg News! New Brand No Identity Puts the Artist’s Cardboard Creations on Your Wrist Watchonista
Instagram's new brand identity is more than just a wordmark - Creative Bloq
Instagram's new brand identity is more than just a wordmark Creative Bloq
Nanji E-Commerce and Former Top Client Escalate Legal Battle: Cartelo Trademark Dispute Claims Exceed 600 Million Yuan - finance.biggo.com
Nanji E-Commerce and Former Top Client Escalate Legal Battle: Cartelo Trademark Dispute Claims Exceed 600 Million Yuan finance.biggo.com
Small Indie Venue Takes On StubHub For Deceptive Ticketing - Hypebot
Small Indie Venue Takes On StubHub For Deceptive Ticketing Hypebot
Why GEO Scores Aren’t the Solution To Your Brand’s AI Engine Visibility
Optimizing for visibility alone can actively hurt the on-site experience
Performance Agency Chief Media Acquires 2 Firms to Beef up Amazon and TikTok Expertise
The deal comes as M&A for commerce firms grow.
10 Gen Z Marketing Makeovers, And Whether They’re Working
From American Eagle to Gap to McDonald’s, here’s how some of marketing’s biggest Gen Z makeovers are performing.
David A. McInnis Announces 'Brand Equity,' His New Book for the AI Era - ACCESS Newswire
David A. McInnis Announces 'Brand Equity,' His New Book for the AI Era ACCESS Newswire
NDTV drops 24x7 from name in brand identity refresh - indiantelevision.com
NDTV drops 24x7 from name in brand identity refresh indiantelevision.com
Labeg News! New Brand No Identity Puts the Artist’s Cardboard Creations on Your Wrist - watchonista.com
Labeg News! New Brand No Identity Puts the Artist’s Cardboard Creations on Your Wrist watchonista.com
Orange Bose Pro speakers match sushi bar’s brand identity - AV Magazine
Orange Bose Pro speakers match sushi bar’s brand identity AV Magazine
Twitter and WeightWatchers: Two Rebrands That Prove Consumers Own the Brand - Wolters Kluwer
Twitter and WeightWatchers: Two Rebrands That Prove Consumers Own the Brand Wolters Kluwer
News
Aug 17, 2026
10 of 11 completed Buc-ee’s trademark cases reviewed ended without trial. What that means for Ohio - Cleveland.com
10 of 11 completed Buc-ee’s trademark cases reviewed ended without trial. What that means for Ohio Cleveland.com
PetHey Announces New Brand Positioning as a Comprehensive Pet Containment Solutions Provider - The National Law Review
PetHey Announces New Brand Positioning as a Comprehensive Pet Containment Solutions Provider The National Law Review
Brand agency wins inaugural industry award - Greater Birmingham Chambers of Commerce
Brand agency wins inaugural industry award Greater Birmingham Chambers of Commerce
Damned if you do, damned if you don’t - ET BrandEquity
Damned if you do, damned if you don’t ET BrandEquity