Latest trademark & IP news from Google News, USPTO, and industry sources
Your Rummikub Group Has a Sponsor. It Also Has a Brand Strategy. WSJ
The sales funnel survives everything thrown at it: academic critique, platform revolution, the endless march of Silicon Valley shamans declaring the next big thing.
The $500 million deal is a watershed: a shift from basic sponsorship-led sports marketing to something much more complex and richer
Sponsorship investment is up 55% year over year as the Miami conference expands its footprint, adds a YouTube deal, and doubles down on dealmaking.
Dollar General selected Qsic to outfit 6,000 of its roughly 21,000 stores with in-store audio ad and measurement equipment, effectively doubling the size of its network and adding a more sophisticated...
Is the casual on-air look of news shows a threat to the set design business?
Yiwu’s ‘IPR supermarket’ signals upgrade from exports to global brand building Global Times
SugarCRM Unveils New Brand Identity as SugarAI, Declaring the Next Generation of CRM Yahoo Finance
NextGen Healthcare Launches Bold Platform Future with New Brand Identity FinancialContent
"You think we're stupid?" - Players react to Pokémon and Palworld lookalike Pickmon being renamed to "better align with our brand identity and lore" Eurogamer
Why Hyundai Is Giving China A Very Different IONIQ Identity Yahoo Autos
A2 Milk's Brand Equity in China Underpins Its Narrow Economic Moat Morningstar
As the meat snacks marketer expands, it is collaborating with the “Star Wars” universe for a campaign spanning retail, digital, social and out-of-home.
The tie-up with the long-running anime series includes an exclusive menu, merchandise and a giveaway.
Head of Marketing Alyson Griffin explains how the integration furthers the brand’s efforts around the intersection of sports, entertainment and culture.
Brand mascots are crossing over from ads to dramatic roles as advertising and entertainment collide
Platform's first work under new CMO Claudine Cheever encourages users to get out in the world
Decimal Gives The Creators Coalition on Artificial Intelligence an Optimistic Brand Identity PRINT Magazine
Calabro Cheese Unveils a New Brand Identity, Celebrating the Art of Cheesemaking BevNET.com
SugarCRM Unveils New Brand Identity as SugarAI, Declaring the Next Generation of CRM Business Wire