Latest trademark & IP news from Google News, USPTO, and industry sources
Is Short-termism Undermining Your Brand Equity? Sage Journals
McConaghy announces acquisition of Cure Marine Brand and intellectual property Marine Business News
Giordano refreshes brand identity with elevated retail experience Marketing-Interactive
Ralph Lauren price target boosted on stronger brand positioning among luxury peers Yahoo Finance
S-Oil Tops Brand Strategy at National Industry Awards for 7 Years Straight... Maintains No.1 Gas Station Competitiveness for 6 Years 아시아경제
Retail Media & the Shift in Brand Strategy - Ashish Dhir Exchange4Media
Did Walmart’s Great Value Brand Need a Makeover? RetailWire
Taylor Swift faces copyright infringement lawsuit tcnjsignalnews.com
‘My Hermès is at home’: humour does not exclude trade mark infringement in France Wolters Kluwer
Scaling Video Creation Without Losing Brand Voice The European Business Review
National Brand Week aims to elevate Vietnam"s global competitiveness Vietnam Investment Review - VIR
Advertisers can now target Expedia Group audiences on a swath of new platforms following a new deal between the travel website and supply-side adtech platform Magnite.
Why the Future of Marketing Belongs to Brand IP, Not Campaigns Little Black Book | LBBOnline
Lufthansa Is Shutting Down an Entire Airline — With Immediate Effect Skift
Why custom clothing is the key to a luxurious brand identity Luxury Lifestyle Magazine
Việt Nam elevates national brand strategy amid rising global standards vietnamnews.vn
Dynamic Search Ads, automatically created assets and the campaign-level broad match setting will automatically upgrade to AI Max in September.
CMO Nilofer Vahora explains how “On Your Wavelength” leverages the stylist-client relationship to speak “shoulder to shoulder” with consumers.
The journalist is eyeing formats that keep viewers engaged for longer, she said at Social Media Week.
Lynn Lewis joins from McCann Worldgroup