Omnicom Sunsets Two More Agencies Under New Lola USA Brand
Lola launches stateside, absorbing 180 and adam&eveDDB NY
Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
Marketing
Apr 29, 2026
Telemundo Heads Into Upfront With Some of the ‘Largest Investments in Spanish-Language History’ for World Cup
Telemundo is continuing to find World Cup opportunities for advertisers ahead of upfront week.
Marketing
Apr 29, 2026
Marketers Are Misrepresenting Rural America—and Overlooking 46 Million People
This article is part of ADWEEK’s Marketing Vanguard program and was written in collaboration with one of its members. There’s a disconnect between how rural America is portrayed and the reality of […]
Legacy Brands Don’t Need a Rebrand—They Need a Reintroduction
This article is part of ADWEEK’s Marketing Vanguard program and was written in collaboration with one of its members. In a world where heritage brands have spent decades earning household‑name […]
CVR Launches New Brand Identity and Leadership Team, Ushering in Next Era of Independence - GlobeNewswire
CVR Launches New Brand Identity and Leadership Team, Ushering in Next Era of Independence GlobeNewswire
DigiStreet Media Secures Brand Identity Mandate for Dharav High School, Gurugram operating under the RJ Corp legacy - Roastbrief US
DigiStreet Media Secures Brand Identity Mandate for Dharav High School, Gurugram operating under the RJ Corp legacy Roastbrief US
Branding
Apr 29, 2026
Mirinda Just Added Color to Your Drinks Rotation - Highsnobiety
Mirinda Just Added Color to Your Drinks Rotation Highsnobiety
Branding
Apr 29, 2026
Putting AI to Work: Testing Brand Strategy in Real Time - AllianceBernstein
Putting AI to Work: Testing Brand Strategy in Real Time AllianceBernstein
Marketing
Apr 29, 2026
EXCLUSIVE: iProspect North America CEO to Depart
Longtime Dentsu vet Liz Rutgersson spent just shy of three years in the role.
The Pop Star Collab Playbook With Maybelline, Nespresso, and Latin Grammy Winner Joaquina
At ADWEEK House during Possible, Croing CEO Alejandra Salazar joined brand leaders from Maybelline and Nespresso, and Latin Grammy winner Joaquina, to share what it takes to make celebrity partnership...
The CW Inks Streaming Partnerships With ESPN and The Roku Channel
The CW looks to expand beyond linear with streaming deals ahead of upfront.
CVR Launches New Brand Identity and Leadership Team, Ushering in Next Era of Independence - Yahoo Finance UK
CVR Launches New Brand Identity and Leadership Team, Ushering in Next Era of Independence Yahoo Finance UK
Branding
Apr 29, 2026
Experiential Brand Stores - Trend Hunter
Experiential Brand Stores Trend Hunter
Marketing
Apr 29, 2026
Week of April 20 Morning News Ratings: GMA Shrinks Today’s Demo Lead
All three networks registered positive week-to-week movement in the advertiser-coveted demo.
Marketing
Apr 29, 2026
Week of April 20 Evening News Ratings: WNT Only Broadcast With Week-to-Week Growth
CBS News finishes below 4 million total viewers for three weeks straight.
Marketing
Apr 29, 2026
Retail Media Silos, Measurement, and Misconceptions Continue to Stymie Growth
During an ADWEEK House group chat during POSSIBLE in Miami, executives from retail and commerce media networks, brands, and adtech companies took the stage to discuss challenges related to profitabili...
Want a Pop Star Collab? Brands Need to Be Ready to Take Risks
At ADWEEK House during Possible, Croing CEO Alejandra Salazar joined brand leaders from Maybelline and Nespresso, and Latin Grammy winner Joaquina, to share what it takes to make celebrity partnership...
News
Apr 29, 2026
The Best of British Brands – An INTA 2026 London Walking Tour Through a U.S. Trademark Lens - JD Supra
The Best of British Brands – An INTA 2026 London Walking Tour Through a U.S. Trademark Lens JD Supra
Branding
Apr 29, 2026
TruMark Financial Celebrates Rebrand to Trumark Credit Union: A Modern Brand Built on Purpose and People - VISTA.Today
TruMark Financial Celebrates Rebrand to Trumark Credit Union: A Modern Brand Built on Purpose and People VISTA.Today
Branding
Apr 29, 2026
Bullhorn Announces Completion of Comprehensive Rebrand for HRCI - markets.businessinsider.com
Bullhorn Announces Completion of Comprehensive Rebrand for HRCI markets.businessinsider.com