Latest trademark & IP news from Google News, USPTO, and industry sources
Personality Meets the Public Market: Bill Ackman’s “Brand Equity” Pershing Square USA: HedgeCo.Net
The company recently announced the creation of an in-house agency that is intended to “drive brand growth with speed, consistency and sophistication.”
The brand’s media budget is getting a double digit increase, with TV ads scheduled to air during the 2026 MLB and college football seasons.
Along with ads spotlighting partnerships with the NCAA and U.S. Soccer Federation, the chain is launching a limited podcast tied to March Madness.
While creators deliver impact across the funnel, most campaigns are still evaluated using outdated proxies, writes the IAB’s Zoe Soon.
Lindauer Unveils Updated Brand Identity Hunt Scanlon Media
Lindauer Unveils Updated Brand Identity huntscanlon.com
HairClub Unveils New Brand Identity and Advertising Under New CMO finance.yahoo.com
Chevrolet's Category Advantage Challenge: A Brand Strategy Brief morningconsult.com
HairClub Unveils New Brand Identity and Advertising Under New CMO GlobeNewswire
Chevrolet's Category Advantage Challenge: A Brand Strategy Brief Morning Consult
Alpine brand strategy renaultgroup.com
Renault’s strategy and ambitions by 2030: the brand’s contribution to futuREady renaultgroup.com
Alpine brand strategy Renault Group
Renault’s strategy and ambitions by 2030: the brand’s contribution to futuREady Renault Group
Inspira Updates Brand Identity MediaPost
Rabbi Russell Rabichev to Share Expertise on Business and Brand Strategy at A Toast to Hollywood 2026 Mediabistro
Rabbi Russell Rabichev to Share Expertise on Business and Brand Strategy at A Toast to Hollywood 2026 Yahoo Finance