4 Trends to Watch During TV Upfront Season
ADWEEK spoke with ad leaders from Disney, Netflix, Amazon, and more, and here are the trends that stood out.
Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
Fotor's AI Vibe Marketing Platform: Powering the Complete Visual Workflow - VentureBeat
Fotor's AI Vibe Marketing Platform: Powering the Complete Visual Workflow VentureBeat
NIO reports 62% delivery surge in May on multi-brand strategy - grafa.com
NIO reports 62% delivery surge in May on multi-brand strategy grafa.com
Branding
Jun 1, 2026
Colgate-Palmolive stock (US1941621039): new global CMO appointment draws focus to brand strategy - AD HOC NEWS
Colgate-Palmolive stock (US1941621039): new global CMO appointment draws focus to brand strategy AD HOC NEWS
Marketing
Jun 1, 2026
Café Bustelo turns Latin culture into temporary tattoos ahead of World Cup
The J.M. Smucker brand’s “Game Face” campaign taps into the iconography of tournament heavyweights Argentina, Brazil, Colombia and Mexico.
Hyundai’s CMO on how to make the most of an official World Cup sponsorship
The automaker’s U.S. marketing campaign around the tournament, “Next Starts Now,” spans TV ads, social media, experiential activations and more.
Marketing
Jun 1, 2026
This New Tool Cuts Out Identity Providers By Linking Trade Desk Data With Brands’ First-Party IDs
A solution built by agentic marketing startup Hightouch seeks to cut out identity intermediaries, allowing advertisers to directly match The Trade Desk exposure data logs with their own first-party da...
Marketing
Jun 1, 2026
In World Cup Ad, Hyundai Signals Its Future Ambitions With Players You Don’t Know Yet
The average age of a soccer player debuting in one of Europe’s “Big Five” leagues is 21.7 years old, according to the International Centre for Sports Studies. That means tomorrow’s […]
News
Jun 1, 2026
Dearborn Shelter Rebrands Fundraiser to ‘Pawfest’ After Trademark Dispute With Coachella - 94.7 WCSX
Dearborn Shelter Rebrands Fundraiser to ‘Pawfest’ After Trademark Dispute With Coachella 94.7 WCSX
News
Jun 1, 2026
Patagonia sues drag queen Pattie Gonia for trademark infringement - Toronto Sun
Patagonia sues drag queen Pattie Gonia for trademark infringement Toronto Sun
News
Jun 1, 2026
SC: Rejects Similar “W” Trademarks: Dominancy Test, Brand Confusion, and Trademark Protection in Starwood v. Ocean - Aureada CPA Law Firm
SC: Rejects Similar “W” Trademarks: Dominancy Test, Brand Confusion, and Trademark Protection in Starwood v. Ocean Aureada CPA Law Firm
Branding
Jun 1, 2026
Honeywell Unveils New Brands Effective Post Spin-Off: Honeywell Technologies and Honeywell Aerospace - Honeywell
Honeywell Unveils New Brands Effective Post Spin-Off: Honeywell Technologies and Honeywell Aerospace Honeywell
hello Names Chandler Kinney First Chief Aura Officer to Strengthen Gen Z Brand Strategy - citybiz
hello Names Chandler Kinney First Chief Aura Officer to Strengthen Gen Z Brand Strategy citybiz
NBCU points to premium video’s broad value as social marketing rises
The broadcaster and partner Gain Theory detailed how premium video can boost the middle funnel — and what’s lost in its absence.
Marketing
Jun 1, 2026
Walmart Connect expands offsite advertising ambitions with Yahoo, Magnite
The move, which will eventually include additional partners, allows advertisers using Yahoo’s demand-side platform to access Vizio inventory through Magnite.
Anthropic Files for IPO as AI Race Hits Public Markets
Testing investor appetite after a $965 billion valuation surge, the Claude maker moves to take its AI ambitions from private-market frenzy to a public listing
Marketing
Jun 1, 2026
Why the Industry Needs to Stop Talking About Neutrality
In an AI-enabled world, transparency is the most important lever in adtech
News
Jun 1, 2026
Google found liable for TM infringement over keyword bidding - World IP Review
Google found liable for TM infringement over keyword bidding World IP Review
News
Jun 1, 2026
Patagonia vs Pattie Gonia: Five Months On, the Trademark Fight Is Just Getting Started - Adventure Magazine
Patagonia vs Pattie Gonia: Five Months On, the Trademark Fight Is Just Getting Started Adventure Magazine
News
Jun 1, 2026
Case: Trademarks/Jurisdiction (S.D.N.Y.) - Bloomberg Law News
Case: Trademarks/Jurisdiction (S.D.N.Y.) Bloomberg Law News