Latest trademark & IP news from Google News, USPTO, and industry sources
Let’s take a break from theory and look at this thing in the wild. (Reading this in the voice of David Attenborough is recommended, but not mandatory.) There are brands out there—small ones, big ones,...
Patrick Mahomes, Travis Kelce sued for trademark infringement ESPN
Design: the new structuring asset of hotel brand equity? Hospitality ON
Peloton CEO: Brand Equity, Not Ad Revenue, Is Strongest Asset Athletech News
Peloton CEO: Brand Equity, Not Ad Revenue, Is Strongest Asset athletechnews.com
Celsius Holdings Builds Out its Multi-Brand Strategy for Growth in Energy Drink Category foodprocessing.com
EXPERTS ON THE NEWS Villanova University
Intellectual Property Strategy to Support Fujitsu's Purpose Fujitsu Global
Efforts to Utilize Intellectual Property for Co-creation Fujitsu Global
KuCoin Reinforces Long-Term Global Brand Strategy Through Trust-Led Partnership with Tadej Pogačar Thailand Business News
Lola Blankets: The brand strategy that sold one million blankets Utah Business
KuCoin Reinforces Long-Term Global Brand Strategy Through Trust-Led Partnership with Tadej Pogačar PR Newswire
Quince Appoints First Head of Brand Strategy and Narrative The Business of Fashion
Prelia launches its new brand identity Yahoo Finance
Inside the world of football trademarks – from Lionel Messi sportswear to Cole Palmer mopeds - The Athletic The New York Times
Trump’s Private Company Files Trademark for ‘President Donald J. Trump International Airport’ gerbenlaw.com
Taylor Swift Challenges ‘Swift Home’ Trademark Filed by Bedding Company Law Commentary
Sometimes a piece of thinking arrives that forces an industry to re-examine its foundations. Thomas Marzano’s new manifesto, Brand Constitutions: The Legible–Lovable Standard for Building Equity in an...
Cause and effect no longer move in straight lines. They loop, amplify, sometimes refract. A sustainability pledge triggers backlash. A viral moment becomes a reputational crisis. An algorithm amplifie...