By Fearing Wokeness, Marketers Are Hitting the Snooze Button on Growth
Investing in diverse media is not woke—it's following the money.
Latest trademark & IP news from Google News, USPTO, and industry sources
Investing in diverse media is not woke—it's following the money.
The first of the big tech platforms to report, Google could set the tone for the rest of its cohort, many of whom (like Meta, Amazon, and X) have been spending like there’s no tomorrow on AI.
From navigating tariffs and supply chain disruptions to making asymmetric bets on innovation.
Concacaf Unveils Refreshed Brand Identity for the Concacaf Nations League Concacaf | Official Website
QMS: Milano Cortina Winter Games network drove brand equity gains adnews.com.au
Coke on its rebrand accidentally nailing Gen Z's 'fridge cigarette' joke: 'building on on the things people already know and love' Fortune
Garrett Kappel Marketing Expands Integrated Brand Strategy Services Across the Greater Chicago Area NetNewsLedger
FREELANDER Confirms September Abu Dhabi Brand Launch at GlobeNewswire
Inside the rise of creator-brand equity deals—and how they’re reshaping creator marketing adage.com
Coca-Cola Unveils Unified Global Brand Identity foodbeverage-outlook.com
‘No Accident It’s Blurred The Lines’: Coca-Cola Tightens Brand Identity With New Refresh bandt.com.au
Stop chasing the algorithm: Subcultures are the real currency of brand equity Marketing Mag
Coca-Cola Unveils Unified Global Brand Identity Food & Beverage Outlook
Creative Dive: A Look at Duedance’s Brand Identity for Yonbek 1227 Branding in Asia
Coca-Cola Just Rebranded. The Most Surprising Part Is What It Didn’t Change inc.com
Hanes ties comfort to confidence in bold brand refresh from Special US Ad Age
Sofia Pours Mediterranean Sparkle Into Fruity New Brand Positioning for Luno Soda Little Black Book | LBBOnline
Liberty Mutual turns slogan into brand icon marketingreport.one
La Napoli Women Unveils New Logo and Brand Identity Il Mattino