Latest trademark & IP news from Google News, USPTO, and industry sources
Most Companies Are Training AI Incorrectly About Their Brand BW Marketing World
On, Coca-Cola, WNBA, Wise, AT&;T, and more are behind the week's standout ads.
Boom Chaga owner buys Kombucha Town Just Drinks
The motorcycle company gets back to basics in an ad set to Willie Nelson’s “On the Road Again” that will run nationally across broadcast and streaming.
Chris Bellinger, chief creative officer at PepsiCo Foods U.S., explains how the brand went big on the relaunch of Flamin’ Hot Dill Pickle snacks.
She’ll be central to the holdco's three-year turnaround plan.
Nicole Souza joins from Publicis Groupe as the holding company ramps up its new business push in North America
Fox News was the most-watched network during President Donald Trump’s primetime address.
The East Coast's Most Dangerous Brand Designer Just Made It Official openPR.com
How VW plans to keep mass-market lead in Europe in EV era Automotive News
Article: Trump signals brand strategy shift with first TTAB cancellation actions World Trademark Review
The media company, which generates an eight-figure revenue, has content and product debuts coming later this year.
A weekly roundup of the biggest U.S. and global brand leadership appointments.
Colorado Athletics Names Kasey Byers New Sr. Associate Athletic Director - External Relations & Brand Strategy University of Colorado Athletics
CNN names new COO and other moves from around the news industry.
Khloé Kardashian Joins It’s a 10 Haircare as Global Brand Ambassador Beauty Packaging
SmashBrand joins Salem One’s platform to Connect Consumer-Validated Brand Strategy with Scaled Market Execution EIN Presswire
Brazilian Amazon Gains Its Own Unique Brand to Boost Tourism and Sustainable Initiatives Little Black Book | LBBOnline
How Fara Homidi Is Building a Global Beauty Brand vogue.com
Is Nuuly’s AI-Powered Expansion Quietly Reframing Urban Outfitters’ (URBN) Long-Term Brand Strategy? Yahoo Finance