The Perfume Shop overhauls brand positioning with ‘The Power of Perfume’ - cosmeticsbusiness.com
The Perfume Shop overhauls brand positioning with ‘The Power of Perfume’ cosmeticsbusiness.com
Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
Agentic Marketers: Bayer, Zoom, and More Reveal Their Biggest AI Wins
Learn how the top marketers from Bayer, Zoom, and a health tech firm have implemented AI over the past month, and what they hope to accomplish over the next quarter.
ADWEEK Creativity Advantage: Brands Must Cede Control In Their World-Building Era
Brands are embracing a new creative playbook: world building.
ADWEEK Agencies Advantage: Agencies Must Look Beyond Advertising for Growth
Those already investing in areas like influencer and agentic will leapfrog the competition
Vermont Tourism establishes state's first dedicated tourism brand - Bennington Banner
Vermont Tourism establishes state's first dedicated tourism brand Bennington Banner
Coca-Cola x New Era x Kosuke Kawamura Reconstructs a Century of Brand Memory - stupidDOPE
Coca-Cola x New Era x Kosuke Kawamura Reconstructs a Century of Brand Memory stupidDOPE
Everyone Who Knows Peter Parker Is Spider-Man in the MCU (After 'Brand New Day') - MovieWeb
Everyone Who Knows Peter Parker Is Spider-Man in the MCU (After 'Brand New Day') MovieWeb
Kansas City Athletics Unveils New Brand Positioning Concepts; Men’s Basketball Season Tickets Now Available - Kansas City Roos
Kansas City Athletics Unveils New Brand Positioning Concepts; Men’s Basketball Season Tickets Now Available Kansas City Roos
Are brands betting on backlash? How controversy became the new brand strategy - Campaign US
Are brands betting on backlash? How controversy became the new brand strategy Campaign US
When Music Becomes Brand Equity with Johanna Cranitch - Little Black Book | LBBOnline
When Music Becomes Brand Equity with Johanna Cranitch Little Black Book | LBBOnline
Express nods to its Y2K heyday in campaign that unites fashion, music
CMO Joe Berean discusses a fall effort featuring pop star Tinashe and NFL player Tee Higgins that iterates on the retailer’s “Dress to Express” platform.
Goldfish blends nostalgia with better-for-you messaging in new ads
The latest iteration of “The Snack That Smiles Back” features recognizable brand assets while appealing to modern parents with contemporary themes.
MS NOW Completes Schedule Revamp With Peter Alexander’s Debut
Peter Alexander’s new weekday show, State of Play with Peter Alexander, debuts August 10.
Heineken Will Reward Serena Williams’ Superfans With a Trip to the US Open
Heineken will reward Williams' longtime fans with a shot at this year's U.S. Open.
Goldfish Revives Its Iconic Tagline to Court Health-Conscious Parents
The playful campaign reintroduces “The Snack That Smiles Back” tagline.
Black Friday Brand Portfolio Expands with Federal Trademark Approval - The Northern Virginia Daily
Black Friday Brand Portfolio Expands with Federal Trademark Approval The Northern Virginia Daily
Landor creates new brand identity for SCANA Energy to drive distinctiveness and brand growth - Roastbrief US
Landor creates new brand identity for SCANA Energy to drive distinctiveness and brand growth Roastbrief US
The Perfume Shop overhauls brand positioning with ‘The Power of Perfume’ - Cosmetics Business
The Perfume Shop overhauls brand positioning with ‘The Power of Perfume’ Cosmetics Business
As AI reshapes brand visibility, IAB attempts to clean up measurement
The trade group wants to bring a shared vocabulary and standards to the industry as measurement tools with little consistency proliferate.
WME Group Sells NYFW Trademarks and Intellectual Property to Signet Fashion - Oui Speak Fashion (OSF)
WME Group Sells NYFW Trademarks and Intellectual Property to Signet Fashion Oui Speak Fashion (OSF)