How 5 brands won World Cup gold through marketing investments
Coca-Cola, Adidas, Unilever and others reaped the benefits of official partnerships with the global tournament via a variety of marketing approaches.
Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
Disney Looks to Make Disney+ the ‘Digital Centerpiece’ of Company
Disney announced a new agreement with TikTok to integrate social clips.
Disney Scores Super Bowl Ad Sellout, Closes Upfront
Disney says it sold out the Big Game with 'one of the broadest advertiser and category mixes in Super Bowl history.'
AB InBev Toasts Beer’s Enduring Relevance as Sales Regain Fizz
AB InBev thanks beer for bringing people together across cultures and generations.
ADWEEK Tech Advantage: Publishers Pull Back from Google AI Search, Creators Push On
How we access information is changing
North Georgia convenience store chain fights Buc-ee’s trademark infringement lawsuit - Atlanta News First
North Georgia convenience store chain fights Buc-ee’s trademark infringement lawsuit Atlanta News First
Gardner White Announces Refreshed Brand Identity, Completes Move to Bloomfield Hills - DBusiness Magazine
Gardner White Announces Refreshed Brand Identity, Completes Move to Bloomfield Hills DBusiness Magazine
Blue-forward Sirens brand reflects Cleveland identity for WNBA expansion franchise - Sports Business Journal
Blue-forward Sirens brand reflects Cleveland identity for WNBA expansion franchise Sports Business Journal
Are brands betting on backlash? How controversy became the new brand strategy - Medical Marketing and Media
Are brands betting on backlash? How controversy became the new brand strategy Medical Marketing and Media
3 Brand Positioning Lessons CMOs Need Before Rebranding - DesignRush
3 Brand Positioning Lessons CMOs Need Before Rebranding DesignRush
New Trademark Law in China Takes Effect on 1 January 2027: What Businesses Need to Know - mayerbrown.com
New Trademark Law in China Takes Effect on 1 January 2027: What Businesses Need to Know mayerbrown.com
Days after John Oliver taunted Buc-ee's, chain sues small Ohio family business - expressnews.com
Days after John Oliver taunted Buc-ee's, chain sues small Ohio family business expressnews.com
Beavercreek mini mart sued by Buc-ee's over trademark infringement claim - WKEF
Beavercreek mini mart sued by Buc-ee's over trademark infringement claim WKEF
Beavercreek mini mart sued by Buc-ee's over trademark infringement claim - dayton247now.com
Beavercreek mini mart sued by Buc-ee's over trademark infringement claim dayton247now.com
From Chimney-Laden Arenas to Iconic Canopies: How Stadiums Are Boosting Brand Identity - freeyork
From Chimney-Laden Arenas to Iconic Canopies: How Stadiums Are Boosting Brand Identity freeyork
Baoase Unveils a New Chapter with Refined Brand Identity and Resort Expansion - Breaking Travel News
Baoase Unveils a New Chapter with Refined Brand Identity and Resort Expansion Breaking Travel News
Why the brand experience still feels fragmented - Design Week
Why the brand experience still feels fragmented Design Week
Branding
Aug 4, 2026
Jainam debuts new brand platform with ‘Kal Jaante Hain, Kal Banaate Hain’ campaign - Campaign Brief Asia
Jainam debuts new brand platform with ‘Kal Jaante Hain, Kal Banaate Hain’ campaign Campaign Brief Asia
Seiko vs. Citizen Dive Watches: The Better Brand for Everyday Ownership - Two Broke Watch Snobs
Seiko vs. Citizen Dive Watches: The Better Brand for Everyday Ownership Two Broke Watch Snobs
French Brand Juliette Has A Gun Launches Seoul Pop-Up - 조선일보
French Brand Juliette Has A Gun Launches Seoul Pop-Up 조선일보