Cuisinart caters to thumb-scrolling consumers with short-form series
The 14-part, non-linear series follows the culinary endeavors of a modern home cook and her eccentric roommate from the 17th century.
Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
How brands can navigate the Paramount-WBD merger chaos
The issue is less about a specific transaction and more about how the ad industry prepares for the ongoing consolidation reality, says Crossmedia's Kaitlyn McInnis.
Panera Bread hires CMO from Cava as transformation work continues
Andrew Rebhun, who also has experience as chief marketer at El Pollo Loco, will lead all aspects of marketing at the fast-casual chain.
Marketing Vanguard at Cannes: Saying No Is the New Power Move ft. Mainardo de Nardis & Rani Al Hajji
The best marketers are doing less—and they don’t pay for attention.
Before Betting on a New Flavor, Oreo Is Letting Consumers Choose
Customers vote on a special flavor to be introduced to stores next year
The Premier League Looks to Score World Cup Audiences With US Campaign
The Premier League wants American soccer fans to know 'It's All Here.'
Zillow Teams Up With Pinterest to Target People House Hunting
The company is the first to open up housing-intent data to Pinterest’s ad product.
The Junior User’s Playbook: Using and Claiming a Trademark a Competitor Already Uses But Has Not Registered - Law.com
The Junior User’s Playbook: Using and Claiming a Trademark a Competitor Already Uses But Has Not Registered Law.com
Sociable: Pinterest partners with Zillow for ad targeting
Through the deal, the real estate platform can target app users with ads based on specialty consumer segments including fixer-uppers and homebuyers.
Smartphone school ban could imperil billions in social media ad revenue
While a national ban is currently hypothetical, eMarketer’s research on its potential impact reflects the rapidly changing regulatory landscape for mobile.
Nielsen’s $2.15B DoubleVerify Bet Could Make it a Player, Not Just a Referee
A version of this story was originally published in AI, Tech & Money, a free, weekly newsletter packed with news and exclusive analysis on all things tech, platforms, and deals […]
Meta’s AI Cloud Ambitions Face Cost and Trust Pressures
Renting its compute is an enticing revenue stream, but challenges include building trust with a new batch of customers
VIP Products, LLC v. Jack Daniel’s Properties, Inc. : The Trademark Tale That Continues to Wag - JD Supra
VIP Products, LLC v. Jack Daniel’s Properties, Inc. : The Trademark Tale That Continues to Wag JD Supra
Safety-Enhancing Color is Functional, not Protectable as Trademark - The National Law Review
Safety-Enhancing Color is Functional, not Protectable as Trademark The National Law Review
“Instagram has evolved”: the process and craft behind Instagram’s first major refresh in over ten years - It's Nice That
“Instagram has evolved”: the process and craft behind Instagram’s first major refresh in over ten years It's Nice That
Wild Stone: Building a Masculine Brand Positioning in India's Deodorant Market - MarkHub24
Wild Stone: Building a Masculine Brand Positioning in India's Deodorant Market MarkHub24
Week of Aug 3 Evening News Ratings: Nightly News Takes First in Demo
CBS Evening News was down in both categories.
Week of Aug 3 Morning News Ratings: Today Has Narrow Win
It was a close race between Today and GMA.
Samsonite’s $178.5M Béis Buy Is All About Winning Over Gen Z Women
The luggage giant's majority stake in Shay Mitchell's brand comes as sales dipped 2.5% last year
CNN’s Free, Ad-Supported Channel Is Finding Success in Its First Year
CNN's Melody Taylor explains how CNN Headlines has found its audience.