Starbucks’ Unicorn Frappuccino Revival Fueled a Record Saturday. Now Comes PSL Season.
Chief brand officer Tressie Lieberman on mining the archives to create a global cultural moment.
Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
Is The Trade Desk’s Turnaround Push Officially Underway?
The Trade Desk's Kokai refresh and C-suite overhaul may indicate a new direction for the buy-side platform.
The US’ Biggest Mall Operator Is Launching an Ad Business
Simon Media Network claims to reach 1.2 billion visitors.
Samsung Ordered to Pay Swatch $11.6M in Smartwatch Trademark Dispute - jckonline.com
Samsung Ordered to Pay Swatch $11.6M in Smartwatch Trademark Dispute jckonline.com
Twitter Trademark Abandonment Case Launched: X Corp. Keeps Second Legal Weapon Regardless - Tech Times
Twitter Trademark Abandonment Case Launched: X Corp. Keeps Second Legal Weapon Regardless Tech Times
Authentic Partners with Drake to Scale OVO Globally - Authentic Brands Group
Authentic Partners with Drake to Scale OVO Globally Authentic Brands Group
Why Live Sports Is Marketing’s Biggest Growth Engine ft. NBCU CMO Jennifer Storms
When consumers have endless content choices, look to brand salience matters to get attention.
Following Meta’s $17 Billion Settlement, Media Buyers Say: Don’t Touch That Dial
Agency executives caution against any sudden changes, opting instead to see if other social platforms follow suit.
US Open Shows How Brand Partnerships Are Serving a Better Fan Experience
US Open partners American Express, Chase, and more step up their game for fans.
Ryan Wilson On Why Many Brands Still Don’t Know How to Appeal to Black Consumers
"Manufacturing authenticity" will never capture the community's $2.1 trillion in spending power
Gap’s Bet on Hailey Bieber and Other Culture-Driven Ads Pay Off, Even as Parent Company’s Sales Drop
Net sales grew 9% at Gap while Old Navy's fell 4%.
Don’t Let Retail Media Tell You It’s Brand Building
Retail media is a valuable channel—but it's not a reason to upend your budget.
TikTok signs MOU with Korea IP Protection Agency to tackle counterfeit K-brand goods - 디지털투데이
TikTok signs MOU with Korea IP Protection Agency to tackle counterfeit K-brand goods 디지털투데이
AIME unveils new brand identity - Conference & Meetings World
AIME unveils new brand identity Conference & Meetings World
Panama Unveils "Host of the World": A Bold New Country Brand to Unify Investment, Tourism, and Global Connectivity - portada-online.com
Panama Unveils "Host of the World": A Bold New Country Brand to Unify Investment, Tourism, and Global Connectivity portada-online.com
Frost & Sullivan Launches New Industry-Tuned AI Brand Equity and Market Presence Advisory Service Powered by Optivara - Yahoo! Finance Canada
Frost & Sullivan Launches New Industry-Tuned AI Brand Equity and Market Presence Advisory Service Powered by Optivara Yahoo! Finance Canada
Frost & Sullivan Launches New Industry-Tuned AI Brand Equity and Market Presence Advisory Service Powered by Optivara - Yahoo Finance
Frost & Sullivan Launches New Industry-Tuned AI Brand Equity and Market Presence Advisory Service Powered by Optivara Yahoo Finance
AIME unveils bold new brand identity as it enters its next chapter of growth - eventindustrynews.com
AIME unveils bold new brand identity as it enters its next chapter of growth eventindustrynews.com
Could trademark law become the go-to enforcement tool for AI-generated characters? - World Trademark Review (WTR)
Could trademark law become the go-to enforcement tool for AI-generated characters? World Trademark Review (WTR)
Could trademark law become the go-to enforcement tool for AI-generated characters? - World Trademark Review
Could trademark law become the go-to enforcement tool for AI-generated characters? World Trademark Review