Personalization No Longer Wins. Relevance Is the Real Competitive Advantage
The real solution requires a connected system that combines identity, customer behavior, and business signals.
Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
Week of Aug 24 Evening News Ratings: ABC and NBC Grow in Both Categories
WNT gets boost in demo, and NBC crosses 7 million total viewers.
Wellness Brand Rouge Care Let AI Agents Buy Its TV Ads, and Made 5x Its Money Back
The CTV campaign used two agents, one for planning and one for buying
How Lowe’s Turned Its NFL Sponsorship Into a Play for Gen Z
As Lowe's revives its Earn Your Sunday campaign, CMO Jen Wilson says its NFL partnership has paid off in unexpected ways
Branding
Sep 3, 2026
Lambert Spawn, Giorgio announce brand updates - Produce Grower -
Lambert Spawn, Giorgio announce brand updates Produce Grower -
Railway Engineering Institution unveils new brand identity - Rail Business Daily
Railway Engineering Institution unveils new brand identity Rail Business Daily
Branding
Sep 3, 2026
UKTram mutual member RailEI unveils new brand identity - UKTram
UKTram mutual member RailEI unveils new brand identity UKTram
Maria Bartiromo No Longer With Fox News Media
Bartiromo has been with Fox News Media since January 2014.
Norah O’Donnell Returns to the Morning Shift at CBS News
She previously anchored CBS News’ flagship morning show from 2012 until May 2019.
How Delta, Peanuts, and Yahoo Use Nostalgia to Reconnect Iconic Brands With Culture
Three communications leaders on turning major anniversaries into opportunities for cultural relevance and future growth.
Brand Dollars, Befriending Rivals, and Looming Consolidation: How Retailers Are Plotting the Next Phase of Commerce Media
Top executives from Albertsons, PayPal, Home Depot, and Instacart lay out their plans.
Disney Adds to Revamped Marketing Org, Jennifer Creegan to Lead Martech
Disney adds Jennifer Creegan as head of marketing technology and operations.
The Legal Framework Driving the Modern Consumer Goods Brand - thefashionlaw.com
The Legal Framework Driving the Modern Consumer Goods Brand thefashionlaw.com
Tabby unveils new brand identity, created in collaboration with Ragged Edge - Campaign Middle East
Tabby unveils new brand identity, created in collaboration with Ragged Edge Campaign Middle East
Championing the joy of childhood: Dalziel & Pow creates a vibrant new brand for Newlife - Roastbrief US
Championing the joy of childhood: Dalziel & Pow creates a vibrant new brand for Newlife Roastbrief US
Pasta Powerhouse Barilla Helps Itself to Posh Mac and Cheese Upstart Goodles
The $5.6 billion multinational said it was "impressed by the strength" of the six-year-old brand.
Week of Aug 24 Morning News Ratings: Positive Momentum Recorded by All Morning Shows
Today remained in first place in the demo, finishing above the 600,000 viewership mark.
Google Dodged a Breakup, but Experts Say Alternatives Are Misdirected
Google won't be forced to spin off its ad exchange or publisher ad server, but industry leaders are split on whether the court’s behavioral remedies will actually restore competition.
Nvidia Confirms Purchase of Hugging Face for Nearly $13 Billion
The deal is the chipmaker's second-largest acquisition as Nvidia stakes its future on open-source AI.
The Legal Framework Driving the Modern Consumer Goods Brand - The Fashion Law
The Legal Framework Driving the Modern Consumer Goods Brand The Fashion Law