[Branding] The Pre-Purchase Fallacy: The Activation Gap That Dooms Brand Strategy

Every business discussion about growth and customer acquisition eventually circles back to retention, loyalty, and lifetime value. But while these elements matter, they obscure the underlying arithmetic that governs every competitive market.  A brand cannot retain its way to expansion and profitability, or even long-term survival—the math simply doesn’t work out. It can stabilize, at […]