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March 16, 2026

Brands Behind the Grid: Every F1 2026 Sponsor You Can Look Up

The 2026 Formula 1 season brings 11 teams to the grid — and hundreds of sponsors vying for space on cars, suits, and pit walls. Many of these brands have active USPTO trademark portfolios that you can explore right here on WikiTrademarks. Here's a team-by-team look at the sponsors we track. Oracle Red Bull Racing Oracle leads the biggest title sponsorship deal on the grid at $110 million per year. The car also carries Red Bull, Yeti, Cisco, New Era, and Ford. Scuderia Ferrari HP Ferrari pairs with HP as its title partner. The Prancing Horse is joined by Richard Mille, Brembo, ZYN, Adidas, and BBS among others. Shell, Puma, and Ray-Ban round out a stacked sponsor sheet. Mercedes-AMG Petronas Mercedes-Benz continues its long-running Petronas partnership (~$80M/year). Key sponsors include AMD, SAP, WhatsApp, Adidas, and Cisco. The car also features Snapdragon, IWC Schaffhausen, and Microsoft. McLaren Mastercard McLaren's new Mastercard title deal is valued at ~$90M. The papaya car is backed by Monster Energy, Dell Technologies, Google Chrome, Cisco, and LEGO. Adidas handles team apparel. Aston Martin Aramco Aramco powers Aston Martin's title sponsorship. Cognizant, Honda (as engine partner), TikTok, Boss, Breitling, Celsius, and Coinbase all feature on the car. Alpine BWT Alpine continues its signature pink BWT livery. Boeing, Qatar Airways, and Microsoft are among the major partners. Visa Cash App Racing Bulls The Red Bull sister team carries Visa and Cash App branding. Boss provides fashion sponsorship, alongside Revolut (on the Audi entry) and Ford as engine supplier. Williams Atlassian Racing Williams runs with Atlassian as title sponsor. Barclays, Gulf, Duracell, Kraken, and Komatsu fill out the sponsor roster. Audi F1 (formerly Sauber) Revolut headlines Audi's debut F1 season. Adidas, Castrol/BP, Gillette, and ElevenLabs are among the partners. TGR Haas F1 Team Haas deepens its Toyota Gazoo Racing partnership for 2026. MoneyGram and MGM Rewards feature alongside Haas Automation. Cadillac F1 The newest team on the grid runs with Tommy Hilfiger, Jim Beam, and General Motors backing. Their full sponsor sheet is still growing. F1 Global Partners The series itself — F1 Formula 1 — is backed by global partners including Aramco, AWS, DHL, Heineken, Lenovo, Salesforce, Rolex (via LVMH), and Pirelli. Explore any linked brand above to see their full USPTO trademark portfolio, filing velocity, and NICE class coverage.