[Branding] Branded Sentiments: HEIRLOOMING—The Tenderness of Belonging to Something Older

A friend sent me a Cadbury Dairy Milk bar from London the other week. I unwrapped it on my Paris kitchen counter and laughed. A generous chunk was missing, and a tiny alien sticker held the foil shut. It took me three seconds to understand what I was watching—Cadbury’s Homesick film, dramatized in real life […]