ZILLOW REWARDS holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business) with 1 filings. The WikiTrademarks Expansion Score is 31/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 15, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99824415 | ZILLOW REWARDS | May 14, 2026 | Registered | 035 Advertising & Business 036 Insurance & Finance | MFTB Holdco, Inc. |
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FAQ: ZILLOW REWARDS trademark portfolio
What trademarks does ZILLOW REWARDS hold?
ZILLOW REWARDS holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business), Class 36 (Insurance & Finance). The most recent filings are registered to MFTB Holdco, Inc..
How many trademarks does ZILLOW REWARDS have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to ZILLOW REWARDS. The brand has been actively filing since May 2026. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does ZILLOW REWARDS file most often?
ZILLOW REWARDS's most active class is NICE Class 35 (Advertising & Business), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the ZILLOW REWARDS trademark?
The most recent filings under the ZILLOW REWARDS mark are registered to MFTB Holdco, Inc.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is ZILLOW REWARDS expanding into new categories?
The current WikiTrademarks Expansion Score for ZILLOW REWARDS is 31 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new ZILLOW REWARDS trademark filings?
Click the Watch Brand button at the top of this page to add ZILLOW REWARDS to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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