ZILLOW holds 3 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 9 (Electronics & Software) with 2 filings. The WikiTrademarks Expansion Score is 9/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 15, 2026
Own this brand? Claim the profile to add your logo, story, and website.
Sign in to claimHow is ZILLOW filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 98735619 | ZILLOW | Sep 05, 2024 | Pending | 009 Electronics & Software 035 Advertising & Business 036 Insurance & Finance 037 Construction & Repair 041 Education & Entertainment 042 Science & Technology 045 Legal & Security Services | MFTB Holdco, Inc. |
| 88424619 | ZILLOW | May 10, 2019 | Pending | 009 Electronics & Software 036 Insurance & Finance 042 Science & Technology | MFTB HOLDCO, INC. |
| 88220970 | ZILLOW | Dec 07, 2018 | Pending | 037 Construction & Repair 045 Legal & Security Services | MFTB HOLDCO, INC. |
Weekly visibility reports showing how ChatGPT mentions ZILLOW, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: ZILLOW trademark portfolio
What trademarks does ZILLOW hold?
ZILLOW holds 3 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 9 (Electronics & Software), Class 36 (Insurance & Finance), Class 42 (Science & Technology). The most recent filings are registered to MFTB Holdco, Inc..
How many trademarks does ZILLOW have at the USPTO?
WikiTrademarks tracks 3 USPTO trademark filings attributed to ZILLOW. The brand has been actively filing since December 2018. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does ZILLOW file most often?
ZILLOW's most active class is NICE Class 9 (Electronics & Software), with 2 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the ZILLOW trademark?
The most recent filings under the ZILLOW mark are registered to MFTB Holdco, Inc.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is ZILLOW expanding into new categories?
The current WikiTrademarks Expansion Score for ZILLOW is 9 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new ZILLOW trademark filings?
Click the Watch Brand button at the top of this page to add ZILLOW to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare ZILLOW to another owner · Browse all NICE classes · Most valuable brands
Community notes
0 notesShare what you know about ZILLOW and help the next person researching it.