YOURS TRULY holds 3 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning) with 3 filings. The WikiTrademarks Expansion Score is 27/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed August 11, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99856307 | YOURS TRULY | Jun 01, 2026 | Registered | 003 Cosmetics & Cleaning | Lana Dileo |
| 79342960 | YOURS TRULY | Apr 19, 2022 | Pending | 003 Cosmetics & Cleaning 005 Pharmaceuticals 021 Housewares 035 Advertising & Business 040 Material Treatment 041 Education & Entertainment 044 Medical & Beauty Services | Wild Beauty GmbH |
| 88183286 | YOURS TRULY | Nov 06, 2018 | Pending | 003 Cosmetics & Cleaning | WILD BEAUTY GMBH |
Weekly visibility reports showing how ChatGPT mentions YOURS TRULY, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: YOURS TRULY trademark portfolio
What trademarks does YOURS TRULY hold?
YOURS TRULY holds 3 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning), Class 5 (Pharmaceuticals), Class 21 (Housewares). The most recent filings are registered to Lana Dileo.
How many trademarks does YOURS TRULY have at the USPTO?
WikiTrademarks tracks 3 USPTO trademark filings attributed to YOURS TRULY. The brand has been actively filing since November 2018. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does YOURS TRULY file most often?
YOURS TRULY's most active class is NICE Class 3 (Cosmetics & Cleaning), with 3 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the YOURS TRULY trademark?
The most recent filings under the YOURS TRULY mark are registered to Lana Dileo. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is YOURS TRULY expanding into new categories?
The current WikiTrademarks Expansion Score for YOURS TRULY is 27 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new YOURS TRULY trademark filings?
Click the Watch Brand button at the top of this page to add YOURS TRULY to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare YOURS TRULY to another owner · Browse all NICE classes · Most valuable brands
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