WHITE BRILLIANCE holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning) with 1 filings. The WikiTrademarks Expansion Score is 0/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 14, 2026
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Sign in to claimHow is WHITE BRILLIANCE filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Ownership & Assignment History
2 records| Date | From | To |
|---|---|---|
| Nov 13, 2015 |
MURAD, INC.
|
UNILEVER N.V.
3013 AL ROTTERDAM
|
| Oct 8, 2015 |
MURAD, INC.
|
MURAD, LLC
EL SEGUNDO, CALIFORNIA
|
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 77646462 | WHITE BRILLIANCE | Jan 09, 2009 | Abandoned | 003 Cosmetics & Cleaning 005 Pharmaceuticals | UNILEVER IP HOLDINGS B.V. |
Weekly visibility reports showing how ChatGPT mentions WHITE BRILLIANCE, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: WHITE BRILLIANCE trademark portfolio
What trademarks does WHITE BRILLIANCE hold?
WHITE BRILLIANCE holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning), Class 5 (Pharmaceuticals). The most recent filings are registered to UNILEVER IP HOLDINGS B.V..
How many trademarks does WHITE BRILLIANCE have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to WHITE BRILLIANCE. The brand has been actively filing since January 2009. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does WHITE BRILLIANCE file most often?
WHITE BRILLIANCE's most active class is NICE Class 3 (Cosmetics & Cleaning), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the WHITE BRILLIANCE trademark?
The most recent filings under the WHITE BRILLIANCE mark are registered to UNILEVER IP HOLDINGS B.V.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is WHITE BRILLIANCE expanding into new categories?
The current WikiTrademarks Expansion Score for WHITE BRILLIANCE is 0 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new WHITE BRILLIANCE trademark filings?
Click the Watch Brand button at the top of this page to add WHITE BRILLIANCE to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare WHITE BRILLIANCE to another owner · Browse all NICE classes · Most valuable brands