WHEATIES holds 1 USPTO trademark filings across 1 NICE class. The largest concentration is in Class 30 (Staple Foods & Beverages) with 1 filings. The WikiTrademarks Expansion Score is 0/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 22, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 78675102 | WHEATIES | Jul 21, 2005 | Abandoned | 030 Staple Foods & Beverages | General Mills IP Holdings II, LLC |
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FAQ: WHEATIES trademark portfolio
What trademarks does WHEATIES hold?
WHEATIES holds 1 USPTO trademark filings across 1 NICE class. The largest concentration is in Class 30 (Staple Foods & Beverages). The most recent filings are registered to General Mills IP Holdings II, LLC.
How many trademarks does WHEATIES have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to WHEATIES. The brand has been actively filing since July 2005. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does WHEATIES file most often?
WHEATIES's most active class is NICE Class 30 (Staple Foods & Beverages), with 1 filings. The full distribution across all 1 classes is shown in the Nice Class Distribution panel on this page.
Who owns the WHEATIES trademark?
The most recent filings under the WHEATIES mark are registered to General Mills IP Holdings II, LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is WHEATIES expanding into new categories?
The current WikiTrademarks Expansion Score for WHEATIES is 0 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new WHEATIES trademark filings?
Click the Watch Brand button at the top of this page to add WHEATIES to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare WHEATIES to another owner · Browse all NICE classes · Most valuable brands
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