WHAT’S BEHIND THE DROP holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning) with 1 filings. The WikiTrademarks Expansion Score is 3/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed August 2, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 79420375 | WHAT’S BEHIND THE DROP | Dec 19, 2024 | Pending | 003 Cosmetics & Cleaning 041 Education & Entertainment | GUERLAIN |
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FAQ: WHAT’S BEHIND THE DROP trademark portfolio
What trademarks does WHAT’S BEHIND THE DROP hold?
WHAT’S BEHIND THE DROP holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning), Class 41 (Education & Entertainment). The most recent filings are registered to GUERLAIN.
How many trademarks does WHAT’S BEHIND THE DROP have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to WHAT’S BEHIND THE DROP. The brand has been actively filing since December 2024. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does WHAT’S BEHIND THE DROP file most often?
WHAT’S BEHIND THE DROP's most active class is NICE Class 3 (Cosmetics & Cleaning), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the WHAT’S BEHIND THE DROP trademark?
The most recent filings under the WHAT’S BEHIND THE DROP mark are registered to GUERLAIN. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is WHAT’S BEHIND THE DROP expanding into new categories?
The current WikiTrademarks Expansion Score for WHAT’S BEHIND THE DROP is 3 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new WHAT’S BEHIND THE DROP trademark filings?
Click the Watch Brand button at the top of this page to add WHAT’S BEHIND THE DROP to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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