WHAT YOU CRAVE holds 1 USPTO trademark filings across 1 NICE class. The largest concentration is in Class 42 (Science & Technology) with 1 filings. The WikiTrademarks Expansion Score is 0/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed September 3, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 74494249 | WHAT YOU CRAVE | Feb 25, 1994 | Abandoned | 042 Science & Technology | WHITE CASTLE MANAGMENT CO. |
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FAQ: WHAT YOU CRAVE trademark portfolio
What trademarks does WHAT YOU CRAVE hold?
WHAT YOU CRAVE holds 1 USPTO trademark filings across 1 NICE class. The largest concentration is in Class 42 (Science & Technology). The most recent filings are registered to WHITE CASTLE MANAGMENT CO..
How many trademarks does WHAT YOU CRAVE have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to WHAT YOU CRAVE. The brand has been actively filing since February 1994. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does WHAT YOU CRAVE file most often?
WHAT YOU CRAVE's most active class is NICE Class 42 (Science & Technology), with 1 filings. The full distribution across all 1 classes is shown in the Nice Class Distribution panel on this page.
Who owns the WHAT YOU CRAVE trademark?
The most recent filings under the WHAT YOU CRAVE mark are registered to WHITE CASTLE MANAGMENT CO.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is WHAT YOU CRAVE expanding into new categories?
The current WikiTrademarks Expansion Score for WHAT YOU CRAVE is 0 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new WHAT YOU CRAVE trademark filings?
Click the Watch Brand button at the top of this page to add WHAT YOU CRAVE to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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