WHAT THE TRUFF holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 30 (Staple Foods & Beverages) with 1 filings. The WikiTrademarks Expansion Score is 1/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed August 30, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 97497565 | WHAT THE TRUFF | Jul 11, 2022 | Registered | 030 Staple Foods & Beverages | Sauce Ventures LLC |
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FAQ: WHAT THE TRUFF trademark portfolio
What trademarks does WHAT THE TRUFF hold?
WHAT THE TRUFF holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 30 (Staple Foods & Beverages). The most recent filings are registered to Sauce Ventures LLC.
How many trademarks does WHAT THE TRUFF have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to WHAT THE TRUFF. The brand has been actively filing since July 2022. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does WHAT THE TRUFF file most often?
WHAT THE TRUFF's most active class is NICE Class 30 (Staple Foods & Beverages), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the WHAT THE TRUFF trademark?
The most recent filings under the WHAT THE TRUFF mark are registered to Sauce Ventures LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is WHAT THE TRUFF expanding into new categories?
The current WikiTrademarks Expansion Score for WHAT THE TRUFF is 1 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new WHAT THE TRUFF trademark filings?
Click the Watch Brand button at the top of this page to add WHAT THE TRUFF to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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