WHAT THE LENGTH! holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning) with 1 filings. The WikiTrademarks Expansion Score is 4/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 15, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 79431799 | WHAT THE LENGTH! | Jul 28, 2025 | Pending | 003 Cosmetics & Cleaning | Bora Creations S.L. |
Weekly visibility reports showing how ChatGPT mentions WHAT THE LENGTH!, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: WHAT THE LENGTH! trademark portfolio
What trademarks does WHAT THE LENGTH! hold?
WHAT THE LENGTH! holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning). The most recent filings are registered to Bora Creations S.L..
How many trademarks does WHAT THE LENGTH! have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to WHAT THE LENGTH!. The brand has been actively filing since July 2025. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does WHAT THE LENGTH! file most often?
WHAT THE LENGTH!'s most active class is NICE Class 3 (Cosmetics & Cleaning), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the WHAT THE LENGTH! trademark?
The most recent filings under the WHAT THE LENGTH! mark are registered to Bora Creations S.L.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is WHAT THE LENGTH! expanding into new categories?
The current WikiTrademarks Expansion Score for WHAT THE LENGTH! is 4 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new WHAT THE LENGTH! trademark filings?
Click the Watch Brand button at the top of this page to add WHAT THE LENGTH! to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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