WHAT THE JEL? holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 29 (Processed Foods) with 1 filings. The WikiTrademarks Expansion Score is 1/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed October 22, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 90230839 | WHAT THE JEL? | Oct 01, 2020 | Pending | 029 Processed Foods | Zellee Organic Inc. |
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FAQ: WHAT THE JEL? trademark portfolio
What trademarks does WHAT THE JEL? hold?
WHAT THE JEL? holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 29 (Processed Foods). The most recent filings are registered to Zellee Organic Inc..
How many trademarks does WHAT THE JEL? have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to WHAT THE JEL?. The brand has been actively filing since October 2020. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does WHAT THE JEL? file most often?
WHAT THE JEL?'s most active class is NICE Class 29 (Processed Foods), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the WHAT THE JEL? trademark?
The most recent filings under the WHAT THE JEL? mark are registered to Zellee Organic Inc.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is WHAT THE JEL? expanding into new categories?
The current WikiTrademarks Expansion Score for WHAT THE JEL? is 1 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new WHAT THE JEL? trademark filings?
Click the Watch Brand button at the top of this page to add WHAT THE JEL? to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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