WHAT THE HAIL!? holds 1 USPTO trademark filings across 1 NICE class. The largest concentration is in Class 37 (Construction & Repair) with 1 filings. The WikiTrademarks Expansion Score is 1/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 27, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 88392212 | WHAT THE HAIL!? | Apr 18, 2019 | Pending | 037 Construction & Repair | Asbury Automotive Group, Inc. |
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FAQ: WHAT THE HAIL!? trademark portfolio
What trademarks does WHAT THE HAIL!? hold?
WHAT THE HAIL!? holds 1 USPTO trademark filings across 1 NICE class. The largest concentration is in Class 37 (Construction & Repair). The most recent filings are registered to Asbury Automotive Group, Inc..
How many trademarks does WHAT THE HAIL!? have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to WHAT THE HAIL!?. The brand has been actively filing since April 2019. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does WHAT THE HAIL!? file most often?
WHAT THE HAIL!?'s most active class is NICE Class 37 (Construction & Repair), with 1 filings. The full distribution across all 1 classes is shown in the Nice Class Distribution panel on this page.
Who owns the WHAT THE HAIL!? trademark?
The most recent filings under the WHAT THE HAIL!? mark are registered to Asbury Automotive Group, Inc.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is WHAT THE HAIL!? expanding into new categories?
The current WikiTrademarks Expansion Score for WHAT THE HAIL!? is 1 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new WHAT THE HAIL!? trademark filings?
Click the Watch Brand button at the top of this page to add WHAT THE HAIL!? to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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