WHAT THE FLUFF? holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning) with 1 filings. The WikiTrademarks Expansion Score is 4/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 8, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99353294 | WHAT THE FLUFF? | Aug 22, 2025 | Registered | 003 Cosmetics & Cleaning | Brandon Webb |
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FAQ: WHAT THE FLUFF? trademark portfolio
What trademarks does WHAT THE FLUFF? hold?
WHAT THE FLUFF? holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning). The most recent filings are registered to Brandon Webb.
How many trademarks does WHAT THE FLUFF? have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to WHAT THE FLUFF?. The brand has been actively filing since August 2025. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does WHAT THE FLUFF? file most often?
WHAT THE FLUFF?'s most active class is NICE Class 3 (Cosmetics & Cleaning), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the WHAT THE FLUFF? trademark?
The most recent filings under the WHAT THE FLUFF? mark are registered to Brandon Webb. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is WHAT THE FLUFF? expanding into new categories?
The current WikiTrademarks Expansion Score for WHAT THE FLUFF? is 4 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new WHAT THE FLUFF? trademark filings?
Click the Watch Brand button at the top of this page to add WHAT THE FLUFF? to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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