WHAT THE FIT holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 9 (Electronics & Software) with 1 filings. The WikiTrademarks Expansion Score is 3/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 15, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 87760963 | WHAT THE FIT | Jan 18, 2018 | Pending | 009 Electronics & Software | Lions Gate Entertainment Inc. |
| 87761046 | WHAT THE FIT | Jan 18, 2018 | Pending | 041 Education & Entertainment | Lions Gate Entertainment Inc. |
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FAQ: WHAT THE FIT trademark portfolio
What trademarks does WHAT THE FIT hold?
WHAT THE FIT holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 9 (Electronics & Software), Class 41 (Education & Entertainment). The most recent filings are registered to Lions Gate Entertainment Inc..
How many trademarks does WHAT THE FIT have at the USPTO?
WikiTrademarks tracks 2 USPTO trademark filings attributed to WHAT THE FIT. The brand has been actively filing since January 2018. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does WHAT THE FIT file most often?
WHAT THE FIT's most active class is NICE Class 9 (Electronics & Software), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the WHAT THE FIT trademark?
The most recent filings under the WHAT THE FIT mark are registered to Lions Gate Entertainment Inc.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is WHAT THE FIT expanding into new categories?
The current WikiTrademarks Expansion Score for WHAT THE FIT is 3 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new WHAT THE FIT trademark filings?
Click the Watch Brand button at the top of this page to add WHAT THE FIT to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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