WHAT THE FINANCIAL holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 36 (Insurance & Finance) with 1 filings. The WikiTrademarks Expansion Score is 3/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 22, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 97122461 | WHAT THE FINANCIAL | Nov 12, 2021 | Pending | 036 Insurance & Finance 041 Education & Entertainment | WHAT THE FINANCIAL INC. |
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FAQ: WHAT THE FINANCIAL trademark portfolio
What trademarks does WHAT THE FINANCIAL hold?
WHAT THE FINANCIAL holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 36 (Insurance & Finance), Class 41 (Education & Entertainment). The most recent filings are registered to WHAT THE FINANCIAL INC..
How many trademarks does WHAT THE FINANCIAL have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to WHAT THE FINANCIAL. The brand has been actively filing since November 2021. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does WHAT THE FINANCIAL file most often?
WHAT THE FINANCIAL's most active class is NICE Class 36 (Insurance & Finance), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the WHAT THE FINANCIAL trademark?
The most recent filings under the WHAT THE FINANCIAL mark are registered to WHAT THE FINANCIAL INC.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is WHAT THE FINANCIAL expanding into new categories?
The current WikiTrademarks Expansion Score for WHAT THE FINANCIAL is 3 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new WHAT THE FINANCIAL trademark filings?
Click the Watch Brand button at the top of this page to add WHAT THE FINANCIAL to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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