WHAT THE ELF holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 25 (Clothing & Footwear) with 1 filings. The WikiTrademarks Expansion Score is 1/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed November 15, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 97493380 | WHAT THE ELF | Jul 07, 2022 | Registered | 025 Clothing & Footwear | Foshan Tianqi Clothing Co., Ltd. |
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FAQ: WHAT THE ELF trademark portfolio
What trademarks does WHAT THE ELF hold?
WHAT THE ELF holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 25 (Clothing & Footwear). The most recent filings are registered to Foshan Tianqi Clothing Co., Ltd..
How many trademarks does WHAT THE ELF have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to WHAT THE ELF. The brand has been actively filing since July 2022. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does WHAT THE ELF file most often?
WHAT THE ELF's most active class is NICE Class 25 (Clothing & Footwear), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the WHAT THE ELF trademark?
The most recent filings under the WHAT THE ELF mark are registered to Foshan Tianqi Clothing Co., Ltd.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is WHAT THE ELF expanding into new categories?
The current WikiTrademarks Expansion Score for WHAT THE ELF is 1 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new WHAT THE ELF trademark filings?
Click the Watch Brand button at the top of this page to add WHAT THE ELF to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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