WHAT'S NEW AT HY-VEE holds 1 USPTO trademark filings across 1 NICE class. The largest concentration is in Class 41 (Education & Entertainment) with 1 filings. The WikiTrademarks Expansion Score is 1/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 17, 2026
Own this brand? Claim the profile to add your logo, story, and website.
Sign in to claimHow is WHAT'S NEW AT HY-VEE filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 90041625 | WHAT'S NEW AT HY-VEE | Jul 08, 2020 | Pending | 041 Education & Entertainment | Hy-Vee, Inc. |
Weekly visibility reports showing how ChatGPT mentions WHAT'S NEW AT HY-VEE, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: WHAT'S NEW AT HY-VEE trademark portfolio
What trademarks does WHAT'S NEW AT HY-VEE hold?
WHAT'S NEW AT HY-VEE holds 1 USPTO trademark filings across 1 NICE class. The largest concentration is in Class 41 (Education & Entertainment). The most recent filings are registered to Hy-Vee, Inc..
How many trademarks does WHAT'S NEW AT HY-VEE have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to WHAT'S NEW AT HY-VEE. The brand has been actively filing since July 2020. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does WHAT'S NEW AT HY-VEE file most often?
WHAT'S NEW AT HY-VEE's most active class is NICE Class 41 (Education & Entertainment), with 1 filings. The full distribution across all 1 classes is shown in the Nice Class Distribution panel on this page.
Who owns the WHAT'S NEW AT HY-VEE trademark?
The most recent filings under the WHAT'S NEW AT HY-VEE mark are registered to Hy-Vee, Inc.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is WHAT'S NEW AT HY-VEE expanding into new categories?
The current WikiTrademarks Expansion Score for WHAT'S NEW AT HY-VEE is 1 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new WHAT'S NEW AT HY-VEE trademark filings?
Click the Watch Brand button at the top of this page to add WHAT'S NEW AT HY-VEE to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare WHAT'S NEW AT HY-VEE to another owner · Browse all NICE classes · Most valuable brands
Community notes
0 notesShare what you know about WHAT'S NEW AT HY-VEE and help the next person researching it.