WHAT MATTERS CO holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning) with 1 filings. The WikiTrademarks Expansion Score is 34/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 21, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99605901 | WHAT MATTERS CO | Jan 21, 2026 | Registered | 005 Pharmaceuticals | Anurag Chhabra |
| 99595929 | WHAT MATTERS CO | Jan 16, 2026 | Registered | 003 Cosmetics & Cleaning | Anurag Chhabra |
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FAQ: WHAT MATTERS CO trademark portfolio
What trademarks does WHAT MATTERS CO hold?
WHAT MATTERS CO holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning), Class 5 (Pharmaceuticals). The most recent filings are registered to Anurag Chhabra.
How many trademarks does WHAT MATTERS CO have at the USPTO?
WikiTrademarks tracks 2 USPTO trademark filings attributed to WHAT MATTERS CO. The brand has been actively filing since January 2026. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does WHAT MATTERS CO file most often?
WHAT MATTERS CO's most active class is NICE Class 3 (Cosmetics & Cleaning), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the WHAT MATTERS CO trademark?
The most recent filings under the WHAT MATTERS CO mark are registered to Anurag Chhabra. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is WHAT MATTERS CO expanding into new categories?
The current WikiTrademarks Expansion Score for WHAT MATTERS CO is 34 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new WHAT MATTERS CO trademark filings?
Click the Watch Brand button at the top of this page to add WHAT MATTERS CO to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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