WHAT IS THAT SMELL? holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning) with 1 filings. The WikiTrademarks Expansion Score is 4/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed September 23, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99555313 | WHAT IS THAT SMELL? | Dec 18, 2025 | Registered | 003 Cosmetics & Cleaning | Looks Legal LLC |
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FAQ: WHAT IS THAT SMELL? trademark portfolio
What trademarks does WHAT IS THAT SMELL? hold?
WHAT IS THAT SMELL? holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning). The most recent filings are registered to Looks Legal LLC.
How many trademarks does WHAT IS THAT SMELL? have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to WHAT IS THAT SMELL?. The brand has been actively filing since December 2025. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does WHAT IS THAT SMELL? file most often?
WHAT IS THAT SMELL?'s most active class is NICE Class 3 (Cosmetics & Cleaning), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the WHAT IS THAT SMELL? trademark?
The most recent filings under the WHAT IS THAT SMELL? mark are registered to Looks Legal LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is WHAT IS THAT SMELL? expanding into new categories?
The current WikiTrademarks Expansion Score for WHAT IS THAT SMELL? is 4 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new WHAT IS THAT SMELL? trademark filings?
Click the Watch Brand button at the top of this page to add WHAT IS THAT SMELL? to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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