WHAT IN THE WORD holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 41 (Education & Entertainment) with 1 filings. The WikiTrademarks Expansion Score is 4/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed September 8, 2026
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Filing Velocity (24 Months)
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99563628 | WHAT IN THE WORD | Dec 23, 2025 | Registered | 041 Education & Entertainment | Christian Downs |
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FAQ: WHAT IN THE WORD trademark portfolio
What trademarks does WHAT IN THE WORD hold?
WHAT IN THE WORD holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 41 (Education & Entertainment). The most recent filings are registered to Christian Downs.
How many trademarks does WHAT IN THE WORD have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to WHAT IN THE WORD. The brand has been actively filing since December 2025. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does WHAT IN THE WORD file most often?
WHAT IN THE WORD's most active class is NICE Class 41 (Education & Entertainment), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the WHAT IN THE WORD trademark?
The most recent filings under the WHAT IN THE WORD mark are registered to Christian Downs. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is WHAT IN THE WORD expanding into new categories?
The current WikiTrademarks Expansion Score for WHAT IN THE WORD is 4 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new WHAT IN THE WORD trademark filings?
Click the Watch Brand button at the top of this page to add WHAT IN THE WORD to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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