WEAR WHAT IS TRUE holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning) with 1 filings. The WikiTrademarks Expansion Score is 6/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 15, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99471740 | WEAR WHAT IS TRUE | Oct 30, 2025 | Registered | 003 Cosmetics & Cleaning 035 Advertising & Business | Phlur LLC |
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FAQ: WEAR WHAT IS TRUE trademark portfolio
What trademarks does WEAR WHAT IS TRUE hold?
WEAR WHAT IS TRUE holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning), Class 35 (Advertising & Business). The most recent filings are registered to Phlur LLC.
How many trademarks does WEAR WHAT IS TRUE have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to WEAR WHAT IS TRUE. The brand has been actively filing since October 2025. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does WEAR WHAT IS TRUE file most often?
WEAR WHAT IS TRUE's most active class is NICE Class 3 (Cosmetics & Cleaning), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the WEAR WHAT IS TRUE trademark?
The most recent filings under the WEAR WHAT IS TRUE mark are registered to Phlur LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is WEAR WHAT IS TRUE expanding into new categories?
The current WikiTrademarks Expansion Score for WEAR WHAT IS TRUE is 6 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new WEAR WHAT IS TRUE trademark filings?
Click the Watch Brand button at the top of this page to add WEAR WHAT IS TRUE to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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