VIV holds 4 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business) with 2 filings. The WikiTrademarks Expansion Score is 9/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 11, 2026
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Sign in to claimHow is VIV filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Ownership & Assignment History
1 record| Date | From | To |
|---|---|---|
| Jan 12, 2017 |
THE WINE GROUP LLC
|
COOPERATIEVE CENTRALE RAIFFEISEN-BOERENL...
NEW YORK, NEW YORK
|
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 79429636 | VIV | Jun 12, 2025 | Registered | 001 Chemicals | New Japan Chemical Co., Ltd. |
| 79428012 | VIV | Mar 05, 2025 | Registered | 009 Electronics & Software 010 Medical Devices 014 Jewelry & Watches 035 Advertising & Business | VIV HEALTH INC. |
| 79255102 | VIV | Feb 18, 2019 | Pending | 035 Advertising & Business 041 Education & Entertainment | VNU Exhibitions Europe B.V. |
| 87221088 | VIV | Oct 31, 2016 | Pending | 033 Wines & Spirits | THE WINE GROUP LLC |
Weekly visibility reports showing how ChatGPT mentions VIV, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: VIV trademark portfolio
What trademarks does VIV hold?
VIV holds 4 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business), Class 1 (Chemicals), Class 9 (Electronics & Software). The most recent filings are registered to New Japan Chemical Co., Ltd..
How many trademarks does VIV have at the USPTO?
WikiTrademarks tracks 4 USPTO trademark filings attributed to VIV. The brand has been actively filing since October 2016. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does VIV file most often?
VIV's most active class is NICE Class 35 (Advertising & Business), with 2 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the VIV trademark?
The most recent filings under the VIV mark are registered to New Japan Chemical Co., Ltd.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is VIV expanding into new categories?
The current WikiTrademarks Expansion Score for VIV is 9 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new VIV trademark filings?
Click the Watch Brand button at the top of this page to add VIV to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare VIV to another owner · Browse all NICE classes · Most valuable brands
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