VELVEETA holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 29 (Processed Foods) with 1 filings. The WikiTrademarks Expansion Score is 31/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 10, 2026
Own this brand? Claim the profile to add your logo, story, and website.
Sign in to claimHow is VELVEETA filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99592663 | VELVEETA | Jan 13, 2026 | Registered | 029 Processed Foods 030 Staple Foods & Beverages | Kraft Foods Group Brands LLC |
Weekly visibility reports showing how ChatGPT mentions VELVEETA, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: VELVEETA trademark portfolio
What trademarks does VELVEETA hold?
VELVEETA holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 29 (Processed Foods), Class 30 (Staple Foods & Beverages). The most recent filings are registered to Kraft Foods Group Brands LLC.
How many trademarks does VELVEETA have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to VELVEETA. The brand has been actively filing since January 2026. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does VELVEETA file most often?
VELVEETA's most active class is NICE Class 29 (Processed Foods), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the VELVEETA trademark?
The most recent filings under the VELVEETA mark are registered to Kraft Foods Group Brands LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is VELVEETA expanding into new categories?
The current WikiTrademarks Expansion Score for VELVEETA is 31 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new VELVEETA trademark filings?
Click the Watch Brand button at the top of this page to add VELVEETA to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare VELVEETA to another owner · Browse all NICE classes · Most valuable brands
Community notes
0 notesShare what you know about VELVEETA and help the next person researching it.