UM holds 15 USPTO trademark filings across 1 NICE class. The largest concentration is in Class 35 (Advertising & Business) with 3 filings. The WikiTrademarks Expansion Score is 16/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 15, 2026
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Sign in to claimHow is UM filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
No activity recorded yet.
TTAB Proceedings
1 case| Proceeding | Type |
|---|---|
| 91305860 | Opposition |
Recent Filings
Weekly visibility reports showing how ChatGPT mentions UM, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: UM trademark portfolio
What trademarks does UM hold?
UM holds 15 USPTO trademark filings across 1 NICE class. The largest concentration is in Class 35 (Advertising & Business), Class 9 (Electronics & Software), Class 25 (Clothing & Footwear). The most recent filings are registered to ShanShan Hu.
How many trademarks does UM have at the USPTO?
WikiTrademarks tracks 15 USPTO trademark filings attributed to UM. The brand has been actively filing since January 1975. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does UM file most often?
UM's most active class is NICE Class 35 (Advertising & Business), with 3 filings. The full distribution across all 1 classes is shown in the Nice Class Distribution panel on this page.
Who owns the UM trademark?
The most recent filings under the UM mark are registered to ShanShan Hu. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is UM expanding into new categories?
The current WikiTrademarks Expansion Score for UM is 16 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new UM trademark filings?
Click the Watch Brand button at the top of this page to add UM to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare UM to another owner · Browse all NICE classes · Most valuable brands
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