ULTIMA SELECT holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 7 (Machinery) with 2 filings. The WikiTrademarks Expansion Score is 0/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 14, 2026
Own this brand? Claim the profile to add your logo, story, and website.
Sign in to claimHow is ULTIMA SELECT filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 98016137 | ULTIMA SELECT | May 26, 2023 | Registered | 007 Machinery 009 Electronics & Software 012 Vehicles | O' Reilly Automotive Stores, Inc. |
| 86418320 | ULTIMA SELECT | Oct 08, 2014 | Pending | 007 Machinery | O'REILLY AUTOMOTIVE STORES, INC. |
Weekly visibility reports showing how ChatGPT mentions ULTIMA SELECT, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: ULTIMA SELECT trademark portfolio
What trademarks does ULTIMA SELECT hold?
ULTIMA SELECT holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 7 (Machinery), Class 9 (Electronics & Software), Class 12 (Vehicles). The most recent filings are registered to O' Reilly Automotive Stores, Inc..
How many trademarks does ULTIMA SELECT have at the USPTO?
WikiTrademarks tracks 2 USPTO trademark filings attributed to ULTIMA SELECT. The brand has been actively filing since October 2014. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does ULTIMA SELECT file most often?
ULTIMA SELECT's most active class is NICE Class 7 (Machinery), with 2 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the ULTIMA SELECT trademark?
The most recent filings under the ULTIMA SELECT mark are registered to O' Reilly Automotive Stores, Inc.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is ULTIMA SELECT expanding into new categories?
The current WikiTrademarks Expansion Score for ULTIMA SELECT is 0 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new ULTIMA SELECT trademark filings?
Click the Watch Brand button at the top of this page to add ULTIMA SELECT to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare ULTIMA SELECT to another owner · Browse all NICE classes · Most valuable brands