THEORY holds 5 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 25 (Clothing & Footwear) with 2 filings. The WikiTrademarks Expansion Score is 14/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 15, 2026
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Sign in to claimHow is THEORY filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
No activity recorded yet.
TTAB Proceedings
1 case| Proceeding | Type |
|---|---|
| 91305850 | Opposition |
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99356734 | THEORY | Aug 26, 2025 | Registered | 025 Clothing & Footwear | Arrion Lamar Knight |
| 99349322 | THEORY | Aug 21, 2025 | Registered | 009 Electronics & Software | Theory LLC |
| 98421705 | THEORY | Feb 26, 2024 | Pending | 014 Jewelry & Watches | Theory LLC |
| 98038772 | THEORY | Jun 12, 2023 | Pending | 003 Cosmetics & Cleaning | Theory LLC |
| 88205668 | THEORY | Nov 26, 2018 | Pending | 036 Insurance & Finance | Blue Vista Capital Management, LLC |
| 88164670 | THEORY | Oct 22, 2018 | Pending | 033 Wines & Spirits | Old Trestle Distillery LLC |
| 87546062 | THEORY | Jul 27, 2017 | Pending | 041 Education & Entertainment 043 Food & Drink Services | Theory Preschools, Inc. |
| 78410243 | THEORY | Apr 29, 2004 | Abandoned | 027 Carpets & Rugs | Milliken & Company |
| 74446792 | THEORY | Oct 08, 1993 | Abandoned | 025 Clothing & Footwear | THEORY LLC |
Weekly visibility reports showing how ChatGPT mentions THEORY, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: THEORY trademark portfolio
What trademarks does THEORY hold?
THEORY holds 5 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 25 (Clothing & Footwear), Class 33 (Wines & Spirits), Class 3 (Cosmetics & Cleaning). The most recent filings are registered to Arrion Lamar Knight.
How many trademarks does THEORY have at the USPTO?
WikiTrademarks tracks 5 USPTO trademark filings attributed to THEORY. The brand has been actively filing since April 2004. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does THEORY file most often?
THEORY's most active class is NICE Class 25 (Clothing & Footwear), with 2 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the THEORY trademark?
The most recent filings under the THEORY mark are registered to Arrion Lamar Knight. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is THEORY expanding into new categories?
The current WikiTrademarks Expansion Score for THEORY is 14 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new THEORY trademark filings?
Click the Watch Brand button at the top of this page to add THEORY to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare THEORY to another owner · Browse all NICE classes · Most valuable brands
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