THE SUBSTITUTE holds 1 USPTO trademark filings across 1 NICE class. The largest concentration is in Class 32 (Beer & Soft Drinks) with 1 filings. The WikiTrademarks Expansion Score is 4/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed October 7, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99476497 | THE SUBSTITUTE | Nov 03, 2025 | Registered | 032 Beer & Soft Drinks | The Zero Proof Holdings, Inc. |
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FAQ: THE SUBSTITUTE trademark portfolio
What trademarks does THE SUBSTITUTE hold?
THE SUBSTITUTE holds 1 USPTO trademark filings across 1 NICE class. The largest concentration is in Class 32 (Beer & Soft Drinks). The most recent filings are registered to The Zero Proof Holdings, Inc..
How many trademarks does THE SUBSTITUTE have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to THE SUBSTITUTE. The brand has been actively filing since November 2025. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does THE SUBSTITUTE file most often?
THE SUBSTITUTE's most active class is NICE Class 32 (Beer & Soft Drinks), with 1 filings. The full distribution across all 1 classes is shown in the Nice Class Distribution panel on this page.
Who owns the THE SUBSTITUTE trademark?
The most recent filings under the THE SUBSTITUTE mark are registered to The Zero Proof Holdings, Inc.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is THE SUBSTITUTE expanding into new categories?
The current WikiTrademarks Expansion Score for THE SUBSTITUTE is 4 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new THE SUBSTITUTE trademark filings?
Click the Watch Brand button at the top of this page to add THE SUBSTITUTE to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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