THE SMART CHOICE holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business) with 1 filings. The WikiTrademarks Expansion Score is 32/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 14, 2026
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Sign in to claimHow is THE SMART CHOICE filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Ownership & Assignment History
1 record| Date | From | To |
|---|---|---|
| Jan 29, 2026 |
MUZINICH BDC, INC.
|
AQUA-LEISURE RECREATION, LLC
STOUGHTON, MASSACHUSETTS
|
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99671612 | THE SMART CHOICE | Feb 26, 2026 | Registered | ["035","037"] | Stanley Inc. |
| 88804105 | THE SMART CHOICE | Feb 20, 2020 | Registered | 009 Electronics & Software | Aqua-Leisure Industries, Inc. |
Weekly visibility reports showing how ChatGPT mentions THE SMART CHOICE, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: THE SMART CHOICE trademark portfolio
What trademarks does THE SMART CHOICE hold?
THE SMART CHOICE holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business), Class 37 (Construction & Repair), Class 9 (Electronics & Software). The most recent filings are registered to Stanley Inc..
How many trademarks does THE SMART CHOICE have at the USPTO?
WikiTrademarks tracks 2 USPTO trademark filings attributed to THE SMART CHOICE. The brand has been actively filing since February 2020. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does THE SMART CHOICE file most often?
THE SMART CHOICE's most active class is NICE Class 35 (Advertising & Business), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the THE SMART CHOICE trademark?
The most recent filings under the THE SMART CHOICE mark are registered to Stanley Inc.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is THE SMART CHOICE expanding into new categories?
The current WikiTrademarks Expansion Score for THE SMART CHOICE is 32 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new THE SMART CHOICE trademark filings?
Click the Watch Brand button at the top of this page to add THE SMART CHOICE to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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