THE SHAPE OF COOL holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 11 (Lighting & HVAC) with 1 filings. The WikiTrademarks Expansion Score is 0/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 14, 2026
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Sign in to claimHow is THE SHAPE OF COOL filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Ownership & Assignment History
2 records| Date | From | To |
|---|---|---|
| Jul 20, 2016 |
LIFESPAN BRANDS LLC
|
THE PRIVATEBANK AND TRUST COMPANY
CHICAGO, ILLINOIS
|
| Feb 23, 2016 |
LAVA LITE, LLC
|
LIFESPAN BRANDS LLC
ELK GROVE VILLAGE, ILLINOIS
|
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 78460866 | THE SHAPE OF COOL | Aug 03, 2004 | Abandoned | 011 Lighting & HVAC | LIFESPAN BRANDS LLC |
Weekly visibility reports showing how ChatGPT mentions THE SHAPE OF COOL, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: THE SHAPE OF COOL trademark portfolio
What trademarks does THE SHAPE OF COOL hold?
THE SHAPE OF COOL holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 11 (Lighting & HVAC). The most recent filings are registered to LIFESPAN BRANDS LLC.
How many trademarks does THE SHAPE OF COOL have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to THE SHAPE OF COOL. The brand has been actively filing since August 2004. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does THE SHAPE OF COOL file most often?
THE SHAPE OF COOL's most active class is NICE Class 11 (Lighting & HVAC), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the THE SHAPE OF COOL trademark?
The most recent filings under the THE SHAPE OF COOL mark are registered to LIFESPAN BRANDS LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is THE SHAPE OF COOL expanding into new categories?
The current WikiTrademarks Expansion Score for THE SHAPE OF COOL is 0 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new THE SHAPE OF COOL trademark filings?
Click the Watch Brand button at the top of this page to add THE SHAPE OF COOL to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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