THE SETAI holds 4 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 33 (Wines & Spirits) with 1 filings. The WikiTrademarks Expansion Score is 6/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed September 9, 2026
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Sign in to claimHow is THE SETAI filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Ownership & Assignment History
2 records| Date | From | To |
|---|---|---|
| Aug 9, 2017 |
ALEXANDRE VON FURSTENBERG LIVING TRUST
|
BPI LUX S.A.R.L.
LUXEMBOURG
|
| Jun 4, 2015 |
LEHMAN BROTHERS HOLDINGS INC.
SETAI OWNERS LLC
|
BPI LUX S.A.R.L.
L-2557 LUXEMBOURG
ALEXANDRE VON FURSTENBERG LIVING TRUST
BEVERLY HILLS, CALIFORNIA
|
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99604236 | THE SETAI | Jan 20, 2026 | Registered | 033 Wines & Spirits | Setai Trademark Holding LLC |
| 90091649 | THE SETAI | Aug 04, 2020 | Pending | 024 Fabrics | SETAI TRADEMARK HOLDING LLC |
| 86844893 | THE SETAI | Dec 10, 2015 | Pending | 039 Transport & Storage | SETAI TRADEMARK HOLDING LLC |
| 76211473 | THE SETAI | Feb 16, 2001 | Abandoned | 036 Insurance & Finance 037 Construction & Repair 042 Science & Technology | SETAI TRADEMARK HOLDING LLC |
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FAQ: THE SETAI trademark portfolio
What trademarks does THE SETAI hold?
THE SETAI holds 4 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 33 (Wines & Spirits), Class 36 (Insurance & Finance), Class 37 (Construction & Repair). The most recent filings are registered to Setai Trademark Holding LLC.
How many trademarks does THE SETAI have at the USPTO?
WikiTrademarks tracks 4 USPTO trademark filings attributed to THE SETAI. The brand has been actively filing since February 2001. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does THE SETAI file most often?
THE SETAI's most active class is NICE Class 33 (Wines & Spirits), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the THE SETAI trademark?
The most recent filings under the THE SETAI mark are registered to Setai Trademark Holding LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is THE SETAI expanding into new categories?
The current WikiTrademarks Expansion Score for THE SETAI is 6 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new THE SETAI trademark filings?
Click the Watch Brand button at the top of this page to add THE SETAI to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare THE SETAI to another owner · Browse all NICE classes · Most valuable brands
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