THE SECRET BEHIND THE SMILE holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business) with 1 filings. The WikiTrademarks Expansion Score is 1/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 6, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 88296590 | THE SECRET BEHIND THE SMILE | Feb 11, 2019 | Pending | 035 Advertising & Business | Dawn Foods, Inc. |
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FAQ: THE SECRET BEHIND THE SMILE trademark portfolio
What trademarks does THE SECRET BEHIND THE SMILE hold?
THE SECRET BEHIND THE SMILE holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business). The most recent filings are registered to Dawn Foods, Inc..
How many trademarks does THE SECRET BEHIND THE SMILE have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to THE SECRET BEHIND THE SMILE. The brand has been actively filing since February 2019. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does THE SECRET BEHIND THE SMILE file most often?
THE SECRET BEHIND THE SMILE's most active class is NICE Class 35 (Advertising & Business), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the THE SECRET BEHIND THE SMILE trademark?
The most recent filings under the THE SECRET BEHIND THE SMILE mark are registered to Dawn Foods, Inc.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is THE SECRET BEHIND THE SMILE expanding into new categories?
The current WikiTrademarks Expansion Score for THE SECRET BEHIND THE SMILE is 1 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new THE SECRET BEHIND THE SMILE trademark filings?
Click the Watch Brand button at the top of this page to add THE SECRET BEHIND THE SMILE to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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