THE PRINCIPAL holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 36 (Insurance & Finance) with 2 filings. The WikiTrademarks Expansion Score is 0/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 15, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 74209456 | THE PRINCIPAL | Oct 04, 1991 | Abandoned | 036 Insurance & Finance | PRINCIPAL FINANCIAL SERVICES INC |
| 73557402 | THE PRINCIPAL | Sep 09, 1985 | Abandoned | 036 Insurance & Finance | Principal Financial Services, Inc. |
Weekly visibility reports showing how ChatGPT mentions THE PRINCIPAL, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: THE PRINCIPAL trademark portfolio
What trademarks does THE PRINCIPAL hold?
THE PRINCIPAL holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 36 (Insurance & Finance). The most recent filings are registered to PRINCIPAL FINANCIAL SERVICES INC.
How many trademarks does THE PRINCIPAL have at the USPTO?
WikiTrademarks tracks 2 USPTO trademark filings attributed to THE PRINCIPAL. The brand has been actively filing since September 1985. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does THE PRINCIPAL file most often?
THE PRINCIPAL's most active class is NICE Class 36 (Insurance & Finance), with 2 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the THE PRINCIPAL trademark?
The most recent filings under the THE PRINCIPAL mark are registered to PRINCIPAL FINANCIAL SERVICES INC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is THE PRINCIPAL expanding into new categories?
The current WikiTrademarks Expansion Score for THE PRINCIPAL is 0 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new THE PRINCIPAL trademark filings?
Click the Watch Brand button at the top of this page to add THE PRINCIPAL to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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