THE ORDINARY. holds 3 USPTO trademark filings across 1 NICE class. The largest concentration is in Class 3 (Cosmetics & Cleaning) with 1 filings. The WikiTrademarks Expansion Score is 5/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed August 29, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 79432821 | THE ORDINARY. | Aug 15, 2025 | Pending | 005 Pharmaceuticals | Deciem Beauty Group Inc. |
| 79409341 | THE ORDINARY. | Sep 06, 2024 | Pending | 003 Cosmetics & Cleaning | Deciem Beauty Group Inc. |
| 79315294 | THE ORDINARY. | Feb 19, 2021 | Pending | 035 Advertising & Business 044 Medical & Beauty Services | Deciem Beauty Group Inc. |
Weekly visibility reports showing how ChatGPT mentions THE ORDINARY., where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: THE ORDINARY. trademark portfolio
What trademarks does THE ORDINARY. hold?
THE ORDINARY. holds 3 USPTO trademark filings across 1 NICE class. The largest concentration is in Class 3 (Cosmetics & Cleaning), Class 5 (Pharmaceuticals), Class 35 (Advertising & Business). The most recent filings are registered to Deciem Beauty Group Inc..
How many trademarks does THE ORDINARY. have at the USPTO?
WikiTrademarks tracks 3 USPTO trademark filings attributed to THE ORDINARY.. The brand has been actively filing since February 2021. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does THE ORDINARY. file most often?
THE ORDINARY.'s most active class is NICE Class 3 (Cosmetics & Cleaning), with 1 filings. The full distribution across all 1 classes is shown in the Nice Class Distribution panel on this page.
Who owns the THE ORDINARY. trademark?
The most recent filings under the THE ORDINARY. mark are registered to Deciem Beauty Group Inc.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is THE ORDINARY. expanding into new categories?
The current WikiTrademarks Expansion Score for THE ORDINARY. is 5 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new THE ORDINARY. trademark filings?
Click the Watch Brand button at the top of this page to add THE ORDINARY. to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare THE ORDINARY. to another owner · Browse all NICE classes · Most valuable brands
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